Operators look to beverages to boost profits

Operators look to beverages to boost profits

Tracy Finklang, corporate beverage manager for Louisville, Colo.-based Rock Bottom Restaurants Inc., simply stopped ordering kegs of beer from a supplier who raised the price by 14 percent.

“That was pretty extreme,” she says. “Most of the others were increasing [prices] by 10 percent, but I can no more pass on a 10-percent price increase to the guest than fly to the moon.”

As the recession pushes costs up and consume

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