Operators invest in wireless audio, but say promotion is key to ROI

Operators invest in wireless audio, but say promotion is key to ROI

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Some restaurant operators have found a way to make televised entertainment as easy on the ears as it is on the eyes for their guests — albeit at a price.

They offer patrons a free, compact, portable wireless receiver that sits on the tabletop and receives sound from up to eight different TV channels or audio sources. It has simple controls that allow them to access the audio of any program playing in the house and adjust the volume to their liking, at a level that is a

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