Operators find opportunity in juice bars

Later this year, Starbucks plans to unveil a new juice bar concept somewhere on the West Coast as an entry point into the estimated $50 billion health-and-wellness category.

Not surprisingly, others also see an opportunity in fresh juices. Small independent operations are opening all over the country with a modern take on juice, targeting a crowd that sees traditional smoothie chains — and those offered at some quick-service chains — as less healthful.

The new wave o

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