Operators find opportunity in juice bars

Later this year, Starbucks plans to unveil a new juice bar concept somewhere on the West Coast as an entry point into the estimated $50 billion health-and-wellness category.

Not surprisingly, others also see an opportunity in fresh juices. Small independent operations are opening all over the country with a modern take on juice, targeting a crowd that sees traditional smoothie chains — and those offered at some quick-service chains — as less healthful.

The new wave o

Register to view the full article

Register to view this article

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.