Operators aflutter over marketing potential of social media tool Twitter

News

“Excited about the dinner I am preparing for our guests tonight in The Loft at Soby's.” 11:12 a.m., March 14, from web — Twitter message sent by The Loft at Soby's in Greenville, S.C.

The above text is an advertisement, one targeted directly to approved customers, written by a restaurant staffer and sent at no cost to thousands of phones and computers in seconds. While such short-message marketing might idle some ad copywriters, operators

Register to view the full article

Register to view this article

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish