Old Chicago refreshes menu to boost sales

Old Chicago refreshes menu to boost sales

In a move it believes will build traffic, the Old Chicago casual-dining chain has introduced 12 new menu items, including calzones with toppings and big-flavored but “lighter” tortilla wraps.

Mike Thom, director of culinary research and development for the 100-unit chain owned by Rock Bottom Restaurants Inc., said the new dishes were “specifically created with the taste preferences of the Old Chicago guest in mind.”

“We improved some of our bestsell

Register to view the full article

Register to view this article

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.