NYC’s Papaya King to head west

L.A. group to open Hollywood brand of iconic hot dog brand

The iconic New York hot dog concept Papaya King is coming to the West Coast in a partnership with hospitality group SBE.

Wayne Rosenbaum, director of operations for Papaya King and the leader of a group of investors that bought the three-unit brand last March, said Wednesday that SBE plans to open the first unit outside the New York area in Hollywood in April.

Papaya King would be a dramatic departure from the high-end restaurants that Los Angeles-based SBE already operates, inc

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