NRN 5o: Setting the stage

NRN 5o: Setting the stage

Giving the menu a narrative backstory can entice and entertain customers

Restaurateurs nationwide are striving to create stronger connections with diners by offering food that helps tell a story. Whether educating diners about a particular culture, showcasing the area where an ingredient grew or conveying an aspect of the operator’s personal history, these stories can help boost sales, letting diners feel more engaged with the restaurant, operators say.

Among those finding success with this approach is Michael LeBlanc, owner of Pican in Oakland, Calif

Register to view the full article

Register to view this article

Already a member? .

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish