NRN 50: Wake-up call

NRN 50: Wake-up call

Operators find bottom-line boon with breakfast and brunch

The breakfast/brunch daypart is presenting restaurant operators with an unexpected bright spot in a bleak economy and giving diners a less-expensive opportunity to enjoy a meal away from home.

While lunch and dinner business slipped during the recession, breakfast and brunch accounted for nearly 60 percent of the industry’s traffic growth over the past five years, according to research from The NPD Group.

From international chains such as Subway to Masa, a two-unit Southwe

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