NRN 50: Sipping on success

NRN 50: Sipping on success

Alcoholic beverages increase sales, help distinguish concepts

As the restaurant industry gradually struggles out of the long, damaging downturn, alcoholic beverage sales also appear to be trending upward.

While alcoholic beverages have long been a reliable tool for operators to maximize sales and profits, restaurants are pioneering new ways to showcase drinks that offer a fuller, more satisfying dining experience for their guests.

Savvy bartenders and mixologists are employing new and innovative techniques and ingredients, like making thei

Register to view the full article

Register to view this article

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.