NRN 50: Profitably late

Restaurants burn the midnight oil to capture lucrative market share

After midnight, stomach-growling night owls seeking flavorful authentic Mexican food show up at Tampa’s popular Taco Bus restaurant hungry for chicken burritos, beef tacos and veggie tostadas.

Late-night hours weren’t always in place at the Taco Bus, though. The “bus,” located on busy Hillsborough Avenue north of downtown Tampa, used to serve its popular Mexican dishes only until 9 p.m., which meant Taco Bus fans, including cops and partygoers, had to find late-

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