NRN 50: Package deal

NRN 50: Package deal

Operators entice diners with creative variations on the fixed-price meal

Whether looking to drive traffic or new product trial by underscoring a value proposition or in support of sampling menus, many operators across all segments rely on a fixed-price bundling strategy.

Beyond conventional fast-food combo meals, such prix-fixe offerings, as the French refer to them, today take several forms, including:

• Limited-time breakfast deals from Seattle-based coffee bar giant Starbucks.
• Sunday tea for $28 per person at two-unit Pix Patisse

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