NRN 50: Extreme appeal

NRN 50: Extreme appeal

Restaurant chains cultivate curiosity, bulk up sales with indulgent offerings

While health-oriented food items have increasingly established a hold on restaurant menus around the country, consumers are sending a clear message to foodservice operators that they should still make room for some highly indulgent, politically incorrect selections as well.

Louisville, Ky.-based KFC was happily on the receiving end of that message last spring when it launched its instant hit, the Double Down — a sandwich featuring two pieces of fried chicken instead of a bun. The

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