NRN 50: Caffeine scene

NRN 50: Caffeine scene

Increased coffee demand perks up chain sales

Coffee has emerged as one of America’s favorite beverages, and some experts believe it is poised to grow even more over the next 10 years, with specialty coffee drinks like lattes leading the way.

Bonnie Riggs, an analyst with The NPD Group, a consumer market research firm based in Port Washington, N.Y., said, “Coffee is forecasted to continue to be a strong growth category,” adding that the restaurant industry alone was responsible for at least 7.4 billion coffee ser

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