NRN 50: Branding craveability

NRN 50: Branding craveability

Signature menu items define concepts, help drive sales

Few things can imprint a restaurant in the mind of the consumer like an easily identifiable signature dish.

Special menu items like Outback Steakhouse’s Bloomin’ Onion, McDonald’s Big Mac, Uno Chicago Grill’s deep dish pizza or Dairy Queen’s Blizzard often take on a life of their own and, as a result, can single-handedly drive traffic while helping an operation stand out from the competition.

Richard Coad, executive creative director for the QSR SWA

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