NRN 50: Beverage boom

NRN 50: Beverage boom

Chains flood market with sales-boosting smoothies, teas and juices

When McDonald’s introduced its Real Fruit Smoothies last July, the quick-service giant planned the following week to offer free samples promoting the new beverage line. Three days after the launch, however, the giveaway was canceled. The smoothie was already a sales success with no need for the extra marketing push.

The drinks’ popularity did not abate as 2010 wore on either, with McDonald’s attributing a 4.8-percent increase in global same-store sales in November in

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