NRN 50: Be our guest

Visiting chefs, bartenders can generate attention that boosts traffic, sales

When Los Angeles restaurateur Bill Chait opened the temporary Test Kitchen restaurant last year, offering a revolving line-up of guest chefs, he had no idea the concept would take on a life of its own.

Chait’s goal was to make productive use of a restaurant space after one of his concepts closed and another was being developed. Rather than leave it empty during the interim, Chait invited guest chefs and bartenders in to take over the space for limited engagements.

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