NPD: Spike in ’07 coffee, chicken servings spur new products

NPD: Spike in ’07 coffee, chicken servings spur new products

It may be among the worst of times for the foodservice industry, but it’s definitely the best of times for certain food and beverage products, most notably chicken sandwiches, breakfast sandwiches and specialty coffee.

While foodservice traffic advanced barely 1 percent in 2007, those food and beverage items made strong incremental gains in servings and have appeared more frequently on restaurant menus, according to new data from market research firms The NPD Group and Datassential.

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