NPD: Sluggish pizza traffic belies brand loyalty of sector’s fans

NPD: Sluggish pizza traffic belies brand loyalty of sector’s fans

It’s a tough time to be running a pizza restaurant, but it shouldn’t be that way, according to market research firm The NPD Group.

While traffic at quick-service pizza chains has been sluggish for some time, the category remains top of mind for many consumers, who tend to be an extremely loyal group once they choose a brand, according to new data from Port Washington, N.Y.-based NPD.

“Pizza traffic is down overall, but there’s a silver lining…ways for pizza places to focus on loy

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