NPD: Savvy kids seek more than just fries, pizza at QSRs

NPD: Savvy kids seek more than just fries, pizza at QSRs

Move over, Happy Meal. While kids’ love for burgers and fries remains true, a growing number of young tykes are ordering chicken sandwiches, Mexican fare and seafood when they dine out.

According to new data from The NPD Group, today’s kids have more sophisticated palates than previous generations, making them open to a wider variety of menu offerings when they dine out and presenting savvy operators with a potentially lucrative opportunity.

In the year ended in July, kids under

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