NPD: Quick-service operators feast on growing snack traffic

NPD: Quick-service operators feast on growing snack traffic

With a growing number of consumers heeding nutritionists’ recommendations to eat not just three square meals but up to six mini-meals throughout the day, savvy operators are finding that there’s money to be made by adding snack foods and beverages to their menus.

According to new data from The NPD Group, a Port Washington, N.Y.-based global market research firm, consumer snacking has markedly increased in recent years and snack occasions as a result have become a profitable daypart, e

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