NPD: QSRs should pump up value meals as gas prices rise

NPD: QSRs should pump up value meals as gas prices rise

With gas prices inching upwards as the warmer months approach, savvy operators should be rolling out value meals or improving their current offerings, officials at the NPD Group say.

New data collected by the Port Washington, N.Y.-based global market research firm reveals that quick-service operators with value/dollar menus are well positioned to profit despite possible penny pinching by consumers. The growing number of casual dinnerhouses paring down their entrée portions might be do

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