NPD: Overall lunch traffic trends down to virtual standstill

NPD: Overall lunch traffic trends down to virtual standstill

The three-martini lunch, the power lunch and, most recently, the working lunch have each packed restaurants or takeout spots during midday at one time or another. Now, however, operators are increasingly facing a less lucrative trend: the nolunch lunch.

According to The NPD Group, the number of lunch visits to restaurants has been slowing for several years and recently came to a virtual standstill. Total restaurant lunch traffic was flat in the year ended October 2007, compared with a

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