NPD: New flavor options drive noncarbonated drink growth

NPD: New flavor options drive noncarbonated drink growth

Look out, fizzy drinks—noncarbonated beverages are bursting your bubble as consumers increasingly quench their thirst with such libations as iced tea, bottled water and lemonade.

According to new data from The NPD Group, a Port Washington, N.Y.-based global market research firm, growth was flat for regular carbonated soft drinks in the year ended in November 2006, while a number of noncarbonated beverages experienced double-digit growth.

“Soft drinks started trending down about t

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