NPD: Market mastery crucial to international expansion

NPD: Market mastery crucial to international expansion

Expanding your quick-service brand abroad? Then you’d best forget what you know about the American market.

While quick-service restaurants span the globe, the dining habits of consumers outside the United States—such as the hours at which they prefer to dine and the frequency with which they visit—are as different as the languages they speak.

New data from market research firm The NPD Group reveal that what differentiates U.S. restaurant consumers from those in other countries is

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