NPD: Hitting the price ‘sweet spot’ is key to guest satisfaction

NPD: Hitting the price ‘sweet spot’ is key to guest satisfaction

Everybody has their price, and it would seem that phrase has never been truer for customers of casual-dining and midscale restaurants.

Consumers say they are largely dissatisfied with the price-value equation for dinner meals at casual-dining and midscale operations, according to new data from The NPD Group. However, there is a price point at which they say they are most satisfied and that inspires them to make repeat visits.

With dinner visits to restaurants in those segments la

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