NPD: Good service is great for business across all segments

NPD: Good service is great for business across all segments

Deals and discounts may get cash-strapped consumers through a restaurant’s door, but excellent customer service is what will keep them coming back—even after the economy improves and menu prices increase, say officials at The NPD Group.

According to new data from the Port Washington, N.Y.-based market research firm, consumers rate service high on the list of reasons for visiting restaurants, despite the tough economy. But not all restaurants receive high marks in the area. Consumers a

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