NPD: Deals drive traffic boost as customers look for savings

NPD: Deals drive traffic boost as customers look for savings

If there were an election for the most effective strategy to lure customers into restaurants during these tough times, value offerings and deals would win, forks down.

Despite a bleak forecast, total industry traffic is up 1 percent for the second quarter of the year, driven entirely by deals, according to new data from The NPD Group.

“It’s not like it’s great, but it’s not negative,” said Michele Schmal, an analyst for the Port Washington, N.Y.-based market research firm. “It

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