NPD: Dark of night a bright spot for QSRs that stay up late

Early to bed and early to rise may have once made people healthy, wealthy and wise, but today’s savvy quick-service operators know there’s money to be made by staying up—and open—late.

According to new data from The NPD Group, a Port Washington, N.Y.-based global market research firm, the hours between 10 p.m. and 5 a.m. are turning into a lucrative daypart.

“We’ve been really seeing strong growth in p.m. snack,” NPD analyst B

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