NPD: Consumers seek out restaurants with healthful options

NPD: Consumers seek out restaurants with healthful options

As restaurateurs expand the number of better-for-you menu options available to patrons, they also need to do a better job marketing those efforts to the growing ranks of health-conscious consumers, according to new data from The NPD Group.

In a recent survey the Port Washington, N.Y.-based market research firm found that consumers are dieting less, eating more better-for-you products at home and increasingly seeking out restaurants that offer such options.

“It’s about marketing,

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