NPD: Chains promote value to lure cost-conscious consumers

NPD: Chains promote value to lure cost-conscious consumers

Whether the country experiences a recession or not, American consumers already feeling the pressure of these difficult economic times are proving they aren’t prepared to do without, just with a little less—as in less food when dining out.

According to new data from market research firm The NPD Group, consumers are continuing to dine out, but they are reducing their restaurant spending by visiting less expensive restaurant categories, opting for cheaper dayparts, reducing their order s

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