NPD: Breakfast perks up restaurant traffic

NPD: Breakfast perks up restaurant traffic

The breakfast daypart gave the restaurant industry a much-needed boost over the past two years and the outlook for the morning meal remains sunny, research firm The NPD Group said Monday.

Breakfast accounted for near 60 percent of the restaurant industry’s traffic growth over the past five years, according to a new report by Chicago-based NPD Group. If not for the increase in traffic during the morning daypart, restaurant visit declines over the past two years would have been ste

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