NPD: Bottled water remains big with health-conscious guests

NPD: Bottled water remains big with health-conscious guests

While environmental concerns, the slowing economy and bad press all have taken a toll on bottled-water servings at restaurants, the well of opportunity for the high-profit product is not dry, according to the NPD Group.

Given its portability, perception of healthfulness and a growing variety of flavors, bottled water remains a popular menu item, said Bonnie Riggs, an NPD analyst.

“While the growth has slowed for bottled water, it’s still very important to [consumers],” Riggs said

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