Not your grandfather’s Cognac: Stodgy spirit gets hip new image

Not your grandfather’s Cognac: Stodgy spirit gets hip new image

If you are the type who follows trends and tastes in spirits, you will no doubt have noticed that recent times have not been good to Cognac. In the face of economic uncertainty and robust competition in the luxury spirits market, sales of the famous French brandy have been hit hard of late, with dollar sales in 2008 down $78 million, or almost 10 percent, compared to sales two years earlier, according to the Distilled Spirits Council of the United States.

But the fortunes of Cognac ma

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