Nocturnal diners targeted by new marketing tactics

Nocturnal diners targeted by new marketing tactics

Restaurant chains have courted late-night diners for many years, but a slew of new marketing initiatives during the last few weeks show how increasingly eager they are to tap into that daypart to boost sales.

Burger King extended its hours to 2 a.m. or later Thursday to Saturday at its U.S. units and is promoting late night in a new TV campaign starring Sean “Diddy” Combs, the chain’s “Late Night Ambassador.”

Meanwhile,

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