The next 'Next Great Restaurant'

The next 'Next Great Restaurant'

Words from Lisa 
West Coast bureau chief

Dear “America’s Next Great 
Restaurant” producers,

I really enjoyed the first season of your show on NBC. Watching people pitch restaurant ideas, scramble to please investors and struggle to figure out how to please a fickle consumer base is hugely entertaining. I know this because I make a living off watching people do that every day.

Since you’re probably already working on the next season, I thought I’d offer up a few ideas.

First, you

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