The next Chipotle?

Emerging fast-casual players aim for success by emulating the highly regarded burrito brand


As much of the restaurant industry struggled throughout the Great Recession, Chipotle Mexican Grill churned out quarter after quarter of positive results, ending 2010 with same-store sales up an enviable 9.4 percent and further securing its place as a business model to be imitated.


In fact, many fast-casual startups today describe themselves as the “Chipotle of (fill in the blank).” They aspire to duplicate with another type of cuisine the success of the 1,084-unit chain,

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