Nexcen outlines new strategy for 2009

NEW YORK NexCen Brands Inc., the troubled parent of snack brands MaggieMoo’s, Marble Slab, Pretzel Time, Pretzelmaker and Great American Cookies, said it would explore a series of strategic initiatives to help reverse the company’s poor performance in recent years.

In a statement this week by Kenneth J. Hall, NexCen’s chief executive, Nexcen said it has developed a four-pronged business strategy for 2009 including: the integration of Pretzel Time and Pretzelmak

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