With new snacks, QSRs hope a little turns into a lot

With new snacks, QSRs hope a little turns into a lot

SAN DIEGO With chains like Jack in the Box here and Popeyes adding lower-priced snack items to their menus, more and more quick-service operators appear to be counting on the munchies to drive traffic.

Jack in the Box's new Pita Snacks and Popeyes' The Big Deals lineup are the latest in a surge of snack-oriented product introductions at major fast-food players since McDonald's popular $1.29 Snack Wrap line debuted in 2006.

Jack in the Box on Monday

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