New products, value drive successful restaurant ads

Pizza Hut’s $10 Dinner Box commercial most influential to consumers, Ace Metrix finds

Restaurant chain commercials touting new products and value, particularly those for Pizza Hut’s $10 Dinner Box, proved influential in February, Ace Metrix research found.

The advertising research firm ranked restaurant companies’ advertisements by its proprietary Ace Score, which measures a commercial’s persuasiveness and watchability. Pizza chains dominated the top 10 scorers for February.

Pizza Hut’s 30- and 15-second spots for the $10 Dinner Box receiv

Register to view the full article

Register to view this article

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish