For more than a decade, U.S. restaurant companies have cast their expansion gaze toward the so-called BRIC nations of Brazil, Russia, India and China. And more recently, the Middle East has sparked intense development interest.
Now a new acronym is entering the lexicon of expansion-minded operators: CIVETS.
From fast food to casual dining, operators are looking to stake their territory in the emerging markets of Colombia, Indonesia, Vietnam, Egypt, Turkey and South Africa. Th