New marketing campaigns showcase more than menus

Wendy’s, Domino’s, Dairy Queen, Fazoli’s introduce new taglines, air new TV spots

The start of springtime and the start of the second quarter has opened new advertising windows for several of the restaurant industry’s largest advertisers.

In the past week, Wendy’s, Domino’s Pizza, Dairy Queen and Fazoli’s have introduced new television commercials showing a fresh take on sales-building initiatives that the brands have been brewing for months.

Each of the four brands is tying the new spots to the promotion of certain menu items, but eac

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