The new happy hour

The new happy hour

After-dark sales a bright spot for chains as customers embrace late-night dining, drinking


For casual-dining restaurants, extending operations into the wee small hours of the morning is becoming as standard as a Frank Sinatra song.


A growing number of casual-dining concepts are staying open past the typical 10 p.m. or 11 p.m. close, often keeping the doors and kitchen open until midnight or even 2 a.m.


Many Applebee’s Neighborhood Grill & Bars expanded their hours last year, and Red Robin Gourmet Burgers Inc. has added late-night happy hours over the past

Register to view the full article

Register to view this article

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish