New day for breakfast

Value items, convenience waking up sales for family-dining chains

After two-plus years of sleepy sales at breakfast, the steadily improving economy appears to be spurring a modest rebound for morning transactions in the family-dining segment.


According to Mintel Research, after breakfast sales in family restaurants rose through the first half of the decade, they plummeted a total of 10.6 percent across 2008 and 2009. Still, operators at several U.S. chains say business is on the rise as recession-weary customers gradually return to their tabl

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