New CEO outlines plans for El Pollo Loco

New CEO outlines plans for El Pollo Loco

Steve Sather on menu changes, prototype tests, and easing off discounts

Steak is getting the boot at El Pollo Loco.

So says the new chief executive of the 412-unit chain, Steve Sather, who had served as interim chief since the August departure of Steve Carley.

Before Carley left to become chief executive of Red Robin Gourmet Burgers, he recommended Sather as his replacement. Sather said the board told him at the time to take charge, and he did, by taking a hard look at all aspects of the business.

Now he said he is ready to hit the ground run

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