New campaign for Dunkin’ Donuts lacks ‘star power,’ but it’s fun to watch anyway

New campaign for Dunkin’ Donuts lacks ‘star power,’ but it’s fun to watch anyway

Something’s missing from a new TV campaign that introduces Dunkin’ Donuts’ flat-bread sandwiches and personal pizzas.

There’s not a celebrity in sight. Rachael Ray is not zipping in and out of a Dunkin’ Donuts restaurant. Model Naomi Campbell is not heaving her shoe through a window. The guitar of Kiss band member Ace Frehley does not shoot sparks.

Those are scenes from previous TV spots for the chain, which plans to use more celebrities in future ads.

Yes, the new campaign

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