Natural selection: Companies reap sales benefits from specially grown and produced foods

Natural selection: Companies reap sales benefits from specially grown and produced foods

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Organic and natural food is not just for hippies – or even yuppies – anymore. Consider Good Times Burgers of Golden, Colo. This fast-food burger chain, which has about 50 units, has been selling beef from a natural and organic meats company since 2004.

“From a branding standpoint, every brand yearns for those meaningful points of difference,” Good Times vice president of marketing Bob Turrill noted on the company’s decision to go “au naturel.”

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