'Narrow casting' with 'Tim;' digi signing at 'Mickey D'’ in the 'ppines

'Narrow casting' with 'Tim;' digi signing at 'Mickey D'’ in the 'ppines

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It appears that significant deployments of digital signage and multimedia-capable displays supporting so-called "narrow casting" content still happen more frequently abroad than at home. Given my schedule and lack of airline ticket, I was appreciative of some recent phone time with Rachel Douglas of Oakville, Ontario, Canada-based Tim Hortons to learn about the 3,000-plus-unit, bakery-cafe chain's digital marketing boards.

Hortons has one of the largest digital-signage

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