'My Chipotle' campaign set for May

DENVER Chipotle Mexican Grill Inc., which posted a 47-percent jump in first-quarter profit even as same-store guest traffic continued to slide, plans to debut a new advertising campaign in May to drive more customer visits.

The “My Chipotle” campaign will roll out in most of the major markets where the chain of 800 fast-casual restaurants operates. It will include radio, print, outdoor signage and a significant online component, Chipotle founder Steve Ells told

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