Morning daypart accounts for bulk of traffic in Chinese market

Morning daypart accounts for bulk of traffic in Chinese market

Operators looking to penetrate the fast-growing Chinese market will have to get up early in the morning to do it. Unlike any other country in the world, the morning meal drives the foodservice market in China, according to a new study conducted by The NPD Group.

“[It’s] so different from any other place in the world,” said Bob O’Brien, president of global foodservice development for the Port Washington, N.Y.-based research firm. “[There’s] no country we track…where meals before 9 a.m.

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