Mintel: Customers want healthful and convenient breakfasts

Mintel: Customers want healthful and convenient breakfasts

Daypart sales expected to rise 4.1% in 2011

Restaurant chains looking to build morning daypart sales should add better-for-you options to their menus, and look for ways to improve convenience, according to a new consumer survey by market research firm Mintel.

Chicago-based Mintel projects an industrywide 4.1-percent increase in total breakfast sales in 2011. It also found that two-thirds of restaurant goers say they want more healthful breakfast options and 50 percent said convenience is an important factor in selecting a breakf

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